The Impact of Remanufactured Products’ Similarity on Purchase Intention of New Products

The remanufacturing industry can realize sustainability by saving resources and protecting the environment. remanufactured products have a high similarity with new products, how they affect consumers’ evaluation of is an important issue. This paper discusses relationship between willingness to purchase mediating effect perceived quality moderating brand reputation. empirical analysis based on 498 valid samples shows our conclusions below. First, has significant negative impact intention products. Second, plays partial role intention. Third, reputation negatively moderates Furthermore, also through suggests perspective for research provides reference healthy sustainable development recycling industry.